9-5 to side hustle: quit or commit? 

Dear Cheryl&Mack, 

I've got this side hustle that's been gaining some serious traction lately. I'm talking about my passion project that has turned into a potentially lucrative endeavour.

It's got me thinking, should I drop the 9-to-5 grind and go all-in on my side hustle?

I mean, who needs a boss when you can be your own boss, am I right?

Now, let me paint you a picture.

My side hustle is all about managing organizations’ social media platforms. I’m not making as much money as my 9-5 pm but if I had more time, I’d be able to take on my clients. 

Should I ditch the office job and dive headfirst into my social media empire? 

Signed, 
Passionate Side Hustler


Dear Passionate Side Hustler,

The idea of leaving the mundane office life behind and embracing your passion full-time is undeniably tempting. 

But before you take the leap, let's sprinkle a dash of practicality into the mix. 

Consider a few key factors;

  1. Take a close look at the financial side of things. Evaluate your current income from your social media management company and weigh it against your monthly expenses. Are you earning enough to sustain your lifestyle and cover any unforeseen bumps in the road?

  2. Consider the growth potential of your digital empire. Have you analyzed the demand for social media management services in your target market? Are you tapping into a niche audience or specializing in a specific industry? Assess if there's room for expansion and scaling up as you build your client base.

  3. Lastly, let’s not forget the thrill of the unknown. Avoid impulsive choices, take calculated risks, and equip yourself with knowledge. Embracing your side hustle full-time means diving into the ever-evolving world of social media. Can you stay ahead of the trends, adapt to new platforms, and keep your clients engaged and satisfied?

Ultimately, the decision is yours to make. But don't make rush your decision. Take calculated risks, prepare yourself for the required work, and trust your instincts.

If your passion for social media fuels your drive and your numbers are pointing in the right direction, then perhaps it's time to turn your side hustle into your full-time gig and chase those dreams! 

Good luck on your captivating journey ahead!

All the best,
Mackenzie Campbell, 
Associate at CC&Associates 

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